Thought Leadership Content


Thought Leadership Content

Thought Leadership Content

Key Opinion Leaders (KOLs) in the pharmaceutical and life science industries were usually medical professionals. However, the definition of KOL has now been expanded to include academic scientists, sales professionals, patient groups and NGOs, as their perspectives increasingly influence strategic investment decisions of corporates. Understanding their views is essential to identifying emerging market trends and developing business strategies.

Key Opinion Leaders (KOLs) in the pharmaceutical and life science industries were usually medical professionals. However, the definition of KOL has now been expanded to include academic scientists, sales professionals, patient groups and NGOs, as their perspectives increasingly influence strategic investment decisions of corporates. Understanding their views is essential to identifying emerging market trends and developing business strategies.

We are natural in interacting with various categories of KOLs and deriving insights on behalf of our clients.